Consulting — Adeola Ogunwole

Go-To-Market Consulting

Go-To-Market Strategy Development

Focuses on amplifying your core value proposition to make it resonate with the right audience. It includes refining your ICP, identifying effective channels of engagement, in-depth sales funnel analysis and developing sales playbooks that can then be scaled efficiently and effectively.

Commercial Operations Structure

Navigate the complexity of the digital customer journey with the right Sales Operations, Customer Engagement, and MarTech stack setup. Get assistance in identifying crucial touchpoints in the buyer’s journey, crafting your sales playbook and processes, selecting the best automation and integration tools for your commercial tech stack (CRM, Email, SEO/SEM, AI Chat, CMS, Social, ) and reporting structure (Analytics, Attribution, Dashboarding, Financial Reporting).

Fractional Executive Support

Whether preparing for a product launch or navigating a growth cycle, get hands-on support in building your growth and commercial org. With fractional executive support, you can establish a robust organizational structure, devise and execute your commercial strategy , and cultivate a team spirit that drives long-term success.

Testimonials

"Adeola was a strategic powerhouse during her time with Zalando. She seamlessly integrated data and processes across our teams to launch a new global display retargeting strategy. Her forward-thinking approach was vital as we transitioned from being an e-commerce company to a digital advertising platform. Adeola's recommendations and strategy development were invaluable to our transformation."

Jerome Cochet, SVP Sales & Marketing at Zalando
"Adeola's work was pivotal in shaping the marketing and sales strategies for our fast growing team. She filled a critical leadership role and steered our team towards success. Adeola's impact is clear in our student acquisition, enrollment, and retention playbook. Her expertise in content marketing, social media campaigns, and event marketing has been instrumental in our growth. As a consultant, "Adeola delivered far more than expected."

Emmett Tracy, EVP of Academic Affairs at African Leadership University
“Adeola was more than a consultant - she was an integral part of our team. She expertly managed our international marketing staff, providing clear direction and supportive leadership. Her global perspective and dedicated approach energized our marketing efforts and played a crucial role in our international growth."

Melissa Sargeant, former CMO at Channel Advisor
"Finding our footing in marketing was a challenge. Adeola was our beacon. She didn't just step in as our first Marketing hire - she took the reins and set us on a trajectory that far exceeded our expectations. She built our marketing strategy and lead generation approach from the ground up. Her work was instrumental in shaping our business. With Adeola, we didn't just find an interim CMO - we discovered a roadmap to success."

Christian Rebernik, Cofounder & CEO, Tomorrow University of Applied Sciences

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